MANAJEMEN KAMPANYE PUBLIC RELATIONS DALAM SOSIALISASI PROGRAM TANGGAP COVID-19

نویسندگان

چکیده

This research focuses on the activities of PT Pelabuhan Tanjung Priok Public Relations Campaign Covid-19 Response in Port Area. The purpose this study was to determine planning carried out by and what media were used campaign process. theory is 4 Steps Of from Cutlip also concept 10 Stages Planning. approach uses descriptive qualitative with a constructivist paradigm. Data collection means observation in-depth interviews informants who involved process implementing object Priok. results several stages comprehensive manner forming Covid Management Team together K3L HR divisions. Considering situation during pandemic which limited outside home, utilizing digital such as Websites, Social Media, company's main internal channel, namely E-Office.

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ژورنال

عنوان ژورنال: Jurnal Pustaka Komunikasi

سال: 2021

ISSN: ['2614-8498']

DOI: https://doi.org/10.32509/pustakom.v4i1.1320